Top 3 Reasons Your Company Needs a Blog
1. People Want Information
Your customers are hungry for information. You still need send tweets or Facebook status updates as a great way of engaging with your customers on a regular basis. When followers and fans want more information about a service or prouduct you have, they should be able to find it in a blog.
The hardest part about blogging is deciding what to write. People often worry about low readership because they feel they don’t have anything useful to say. Therefore, they just don't get started blogging, BIG mistake. Everyone has something useful to share.
The purpose of a blog is not to appeal to the masses. You only have to appeal to the people who are likely to buy your product or service. Focusing on your target audience will aid in the writing process. Writing is a creative process that some brands do not specialize in. For those of you who fall into this category, do not hesitate to seek our help. We can help you by providing informative content.
2. Search Engines Want Quality Content
A blog and blog articles that have proper SEO (meaning they have relevant keywords and keyword phrases) can certainly help your businesses’s search engine optimization efforts. It will probably take a considerable amount of time for your blog to achieve a high Google PageRank, but it will be worth it.
3. Blogs Raise Brand Awareness
In order for you to sell products,services or fund raises effectively, people need to know that you exist. A well-crafted blog can help you establish yourself as a reputable company or non-profit organization. More importantly, the expertise you showcase on your blog can potentially lead to media coverage.
You can create brand awareness and gain customers though blogging, That might seem like a bold statement but it’s not an exaggeration. Journalists are always looking for experts to help them develop stories. They are constantly searching social media sites like Twitter and Facebook for leads. If they find your blog, they may contact you to provide insight on an industry-related topic. When they cite your company in an article, it raises awareness for your brand that you may not have received without a blog.